Successful nonprofits need three things: mission, income and community. Groups of people, or your community, are the means to create and sustain the changes nonprofits seek. While its authorship uncertain, the following quote attributed to Margaret Mead sums it up nicely:
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
While great leaders inspire and lead, supporters do the work of change. And, the more supporters you have the more power you have to create change. For example, the British slave system had enormous economic value and yield tremendous power; yet, it ended in large part because of grassroots efforts including boycotts of slave grown sugar. Your supporters include board members, staff, donors, members, volunteers, and everyone who affirms your work when your name is mentioned.
While it may seem counter intuitive, the most beneficial income opportunities for nonprofit organizations are found where mission and community overlap, not in the pursuit of income alone.
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