Writing a Fundraising Plan That’s Better Than Gold, We Reveal Three Insider Secrets to Ensure Your Plans Success
While many nonprofit leaders produce fundraising plans to check off a to-do box, my readers want more. They want their plans to summarize exactly how they will win revenue. They seek plans to help them stay on track. Here are three criteria to use to transform your strategic thinking into high-quality documents.
Three Benchmarks to Ensure Your Fundraising Plan Helps You Grow Revenue
- Shut Backdoors. Valuable fundraising plans first protect current income. They invest in donor stewardship and more. These plans outline how you will protect all your current revenue, including government sources. For every income stream, you enjoy now, does your plan guide you to keep the money flowing?
- Be Anti-Diversity. Nonprofit revenue is not a democratic process. Instead, it’s an opportunist’s gold mine. In most organizations, less than 10 percent of donors give 90 percent of the donations. Robust plans establish priorities that highlight income streams with the most potential return, over the next three to five years. Does your fundraising plan highlight activities with the biggest payoffs?
- Tell How. Last year, I worked with a client who wanted to increase a decade-old gala’s income by 25 percent. Given the event’s constraints, this would be wildly optimistic. However, the goal, with a plan, outside help, and hard work, was achieved. The plan included a decision to double ticket prices and other upgrades. Ticket income alone accounted for 50 percent of the new goal. In other words, the plan told how. Does your fundraising plan clearly explain precisely how you will achieve your projections?
Is Your Fundraising Plan Excellent?
Perhaps you’ve experienced a weak fundraising plan that showed grand revenue returns but resulted in the nonprofit making the same or less than the previous year. You want more. Use the above insider secrets to craft a plan to guide you to reach your revenue goals.
Contact Karen for help identifying and implementing strategy-based, data-driven actions to grow your revenue.Tags: Added Value, decision making, fundraising, leadership, plan, planning