Nonprofit Annual Appeal Letter Essentials, Are You Helping Your Nonprofit or Chickens?

vector-chicken_zyyw-K8u“I collect those letters and shred them for a friend who raises chickens.” 

“If they send me a dime or a nickel, I put it in my wallet.”

“I wonder how much money they make on those letters.”

“What a waste.”

The conversation was among new friends at breakfast. The discussion had flipped from medical mission work in Haiti to appeal letters. The medical mission, including a container box refashioned into a prosthesis lab, was praised as “wonderful.” 

The appeal letters annoyed these friends. This irritation was real even though some undoubtedly contained opportunities to support outstanding work in Haiti or elsewhere.


We love, honor, and respect the work of saving and changing lives. We’re indifferent -and even cynical about the processes used to obtain resources that create tremendous results.

You know this. 

The question is, what will we do about it? What does it teach us?

To move out of the pile of requests that flood mailboxes, lead with the results of what’s possible.

Remember your mission comes first. Money follows mission.

Results obliterate cynicism.

Pick up your appeal letter draft? How do you open? Do you share what’s possible? Do you create wonder, respect, and admiration for your work? Without sharing your vision, someone might just shred your work for chickens.

For more about annual appeals and yearend fundraising:

Read: How to Plan Your Nonprofit Year-End Annual Appeal Fundraising

Watch: How to Make Your Nonprofit’s Yearend Annual Appeal a Smashing Success

Read: How to Set Realistic Nonprofit Fundraising & Income Expectations

If you want to know even more about annual appeals, please don’t hesitate to reach out. I’d love to help you create a dynamic strategy to help your nonprofit thrive, Schedule a time for a free discovery chat here. -Karen


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