The Business Philanthropy Secret You Must Know: Unveil Your Corporate Philanthropy to Escalate Your ROI
You give. Hurrah. You may, by personal choice or cultural convention, believe that talking about your corporate philanthropy blunts its value. Or, you fear that if you elaborate on your efforts, others will see you as a braggart. The opposite is true.
Why We All Need to Talk More About Our Corporate Philanthropy
Here is the secret: Disclosing your corporate philanthropy magnifies its worth. How does this happen? When you announce your actions, you reveal your values, enhance your brand, and demonstrate your commitment to the greater good. When done thoughtfully, if you brag at all, you brag about the efficacy of partnerships and a nonprofit you vetted. By uplifting bright spots in the community, you connect on a deeper level with the person with whom you speak.
So, today, I want to challenge you. In the next week, weave into one conversation why, as a business leader, you partner or sponsor a philanthropic effort. Most likely this won’t happen by accident, so begin by asking about others experiences. Imagine you’re at a networking event. You ask:
“What other meetings do you attend? Are you serving on a board or volunteering at or nonprofit?”
“How does your team give back?”
Or, for a new resident, “Where were you active in the community where you lived?”