Peer-to-peer fundraising? Ice bucket challenge? Dinner out? Give days? Mobile giving? March Madness? The nonprofit world swirls with fads, trends, and quick-fix promises. While any one of the ideas might be just your ticket, pursuing all of them means trouble. If we’re not careful, you’ll find yourself falling head first down rabbit holes chasing quick-fix, magical, might-work-for-us fundraising schemes.
How do we help our boards avoid fads, stick with the tried and true, yet remain open to possibilities? The real question is: How do we help boards to make good strategic revenue decisions?
First, understand that quality decision-making results from logic, not emotion. Logic helps us to evaluate gains, risks, and costs. Quick-fix ideas evoke emotion. (“Look at what we might gain!”) Left unchecked emotion ignores logic and creates wild goose treasure hunts.
To make good income decisions your board must:
- Understand how nonprofits make income. 7 Nonprofit Income Streams is an eye-opening, all-board must-read.
- Decide if your sustainability depends more on earned or donated income.
- Establish criteria, based on the above decision, to evaluate options.
- Regularly use the criteria to analyze possibilities.
Robust, pre-established, logical criteria become your ticket to thoughtful income decisions. With criteria, your board uses logic to select the best ideas to pursue. Moreover, each evaluation brings greater clarity about your income strategy and values. I love helping boards set simple, logical, and smart criteria to guide their strategic decisions, call me (941)-924-4860 to talk about your needs. This article is from our Added Value newsletter. Subscribe today.