Why Your Board’s Unenthusiastic About Helping You to Find New Donors
“Can I contact all your friends to sell them something?”
If someone you barely know asks you this, you say no. Yet, this is what board members often hear when nonprofit leaders ask them to share the names of their business contacts, friends, and relatives.
We’re disappointed by their reluctance to give us names. However, if they turned the tables, you’d say no, too.
Your board wants to help. They just aren’t willing to step outside their comfort zone. Relinquishing the names of their friends makes them squirm. Even if they trust you with their lives, the risk is too big to trust your organization with this information.
What to Do to Get Your Board to Put More People in Your Donor Pipeline
How can you expand your donor pipeline by connecting with your board’s contact? Request help for activities inside their comfort zone. You can map this zone out expand it. Let me know if you need help.
Speaking of comfort zones, here’s something to challenge yours. Join colleague Gail Bower and me for Breaking Through the Million Dollar Glass Ceiling, an online, interactive webinar. We’ll show you how to crash through the impediments that stop you from achieving your revenue goals.
Might one reason your organization’s stuck be that you’re hitting a glass ceiling you don’t know exists?