The Money for Good Report (2015) explores why charitable giving remains stuck at 2 percent of the gross domestic product (GDP). The authors argue that most giving is based on “high levels of loyalty, low levels of research, and a preference for large and/or well-known nonprofits.”
These three show you how your business can make a heroic impact with its giving. (And why not be a super hero, if it means greater returns for your business and the community?)
To be a super hero: do the opposite.
Specifically, when you donate:
Be a business super hero. Research your gifts, seek lesser-known stars, and be strategy-long loyal. You’ll leap tall buildings with a single bound.
You could be getting a treasure trove of wisdom and insights on leading your nonprofit, based on Karen’s 20 years of advising work guiding nonprofit CEOs and leaders.
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