Dynamic business philanthropy generates three wins.
1. One for you and your business,
2. A second for the nonprofit, and
3. A third for the community.
Wins for Your Business and You
Your gains include supporting a cause you endorse, solving a business problem such as improving your brand, and, inspiring your employees by giving them a new skill and enhancing their relationships with their peers. Want more wins? Get your customers jazzed about your philanthropy.
Wins for Nonprofits
Cash donations produce nonprofit wins. However, nonprofits need than money. Thrust your business philanthropic impact forward by sharing the nonprofit’s exemplary work with your colleagues. As a leader, your endorsement narrows options for associates seeking worthwhile causes. Over time, your contacts will join your philanthropic efforts, generating additional business and nonprofit wins.
Wins for Your Community
The litmus test for giving starts with will this: will this help? Does this action matter? Big picture, does your business philanthropy improve your community. Not mattering can be the dark underbelly of philanthropy. You’ve seen the stories about good intentions gone bad. You’ve, also, read stories and statistics about lives being changed. A recent economic impact study in Florida found that “The nonprofit arts and culture sector is a $241 million industry in Pinellas County-one that supports 7,211 full-time equivalent jobs and generates $29.8 million in local and state government revenue.”
We rely on nonprofits to inform us about actions that matter because of their first-hand knowledge. Nonetheless, businesses leaders need to be cognizant of community impact to maximize their philanthropic investments.
The Business Philanthropy Trifecta, it starts with the business. Where is your business philanthropy creating wins? Where can you strengthen your results? To discover more, download, Can Philanthropy Actually Help Your Bottom Line?
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