Above is Karen’s Member Motivation Continuum. Use it to explore your membership program. The Continuum identifies five different membership motivations. From left to right, member motivation moves from intrinsic, coming from inside the member, to extrinsic, coming from external motivation. The later includes the use of tools such as peer pressure and gifts. You members may be motivated by one or more of the motivations pictured.
Use the tool answers questions such as–
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