Reality Test: How Much Time Do Spend Obtaining Nonprofit Income

How much time do you spend developing income? Fundraising? Earning revenue?

We often think we do a lot, but if we measure our efforts, we find that we do less than we thought. Your doctor, like mine, probably encourages you to eat well and make sure you get adequate vitamins and minerals. Since I do eat healthy, I assumed I had the vitamins and minerals under control. Recently, as part of Yale University course, I logged my food intake for one week using the My Fitness Pal. Lo and behold, I learned I was low in iron and calcium.  Sure enough, when I increased my intake of these minerals I felt better.

You, likewise, might feel that you invest lots of time helping your nonprofit to obtain income. Write down your best guess of your monthly time investment. To measure reality, log the time you invest in fundraising or earning income. After a month, add up the time. My clients, who try this, are usually surprised. Even though they spend time thinking and talking about income, they spend less time generating it than they estimated.

Awareness is the first step to change. For one month, log the time you spend generating income for your nonprofit. Does it match your expectations? If not, perhaps the first step in generating more is to increase it.

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