We’ve all read headlines about the Doomsday Clock moving toward midnight. Imagine your nonprofit has a similar instrument. It measures your organization’s financial risks. What time is it? Is it three minutes to midnight?
Many of you share your fears with me. After all, you know donors die. Government programs end and Galas grow stale.
You’re wise to be concerned, especially if a single revenue source funds more than 25 percent of your operations.
Make a contingency plan for the loss of your #1 funding stream. Plan now while you have the income. What will you do if that income drops to zero or is too close for comfort?
to reset your clock. Your forever income strategy is your preferred way of being funded. Ideally, each new donor or customer you add pushes the clock back one or more minutes or even hours.
like a heat-seeking-missiles seek heat. For new programs, identify how you will fund them before you begin. For every gift or sale, identify matching opportunities. For instance, a donor gives you an endowment. Show others how to follow this leader. Encourage a board to make it a policy to place a portion of every windfall in your endowment. Likewise, embrace threats by finding their counter or matching opportunities. Use the ideas you develop to fuel your revenue diversity efforts.
No matter the time, you can move the hands of your doomsday clock toward morning. Start by knowing where you are now, and take the Open the Floodgates to Sustainability Assessment.
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