In Part I of this article I asked about your theory of donations, based onAngela Duckworth’s book Grit. I also promised to share my development theory based on decades of helping organizations grow their income:
mission x effort x skill = supporters
supporter value x effort= income
Jim Collins, in his monograph, “Good to Great in the Social Sector,” writes “. . . the number-one resource for a great social sector organization is having enough of the right people willing to commit themselves to mission.”
Effort counts twice. This is your grit.
No one is a born fundraiser. Fundraising requires a bucket of proficiencies. For some, talking to people comes easy. For others, writing requests is their forte. Professionals work on development skills one-by-one throughout their professional careers, and master them.
Your supporters determine value, not you. When you provide supporters with value, some respond and become donors.
For more on the need for the theory and grit, read Want Donations? Part I:Crystalize Your Development Theory. Then work out your theory of donations.
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