3 Tips to Lead Your Nonprofit with Vision, Not Fear
Here is a collection of tips for leading your nonprofit during COVID-19.
Communications: What to Say
You’re a leader, so you’ll want to communicate that you’re monitoring the situation. At each step of the way, decide:
What needs communicating?
Who needs each message?
Supporters need to know your policy about large events.
Supporters will be curious about if it’s safe to come to your site. Share your sick leave and sanitation procedures with them. Southwest Airlines just sent me an email about how they clean their planes.
Your board and staff will be curious about your continuity plan if a senior leadership member tests positive.
Staff will be anxious about payroll and will benefit from a reminder about your sick-day policy.
Everyone needs information about where you’ll post updates–and hope!
In addition to what you think of, collect questions from your audiences and provide frequently asked question answers.
Act to Move Forward
Keeping the Office Open
How about using the US Bank model? Divide your staff into teams. Half of the team works remotely for two weeks. Then switch teams, so the first work-at-home team comes to the office. Using this set-up, you reduce the risk of in-office contagion, having everyone quarantined at once, practicing social distancing, and minimizing disruptions.
You’ll want to stay in touch if you need to shut down or split your physical office. I’m a fan of Zoom.
Plan for Downtime
Even if you continue all of your activities, you already see reduced participation— folks stay away to reduce their exposure. In their ensuing downtime, some people will write novels, and others will learn a foreign language. What if you made this downtime a learning time, too?
Learn and spread your own best practices. Ask everyone to share one of their best practices during a Zoom meeting.
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