How to Succeed Getting Non-profit Corporate Sponsors
You’d like to succeed in getting more nonprofit corporate sponsors. How should you think about this vital revenue opportunity? Watch this video to understand what most businesses seek when they buy sponsorships from not-for-profit organizations.
Creating Effective Calls to Action: Added Value Video
At the end of almost every nonprofit communication, we appeal to our listeners and readers to take action. How can you make your calls to action compelling, so you gather more money and resources for your nonprofit?
If you have any advice on how to grow nonprofit resources and revenue, please leave a comment under this post to share them with others.
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How Your Board Can Help You Win Corporate Sponsorships
Board members help nonprofit organizations to earn corporate support in many ways. To develop and sustain corporate sponsorships, these three types of support are essential for boards leading successful organizations:
Provide oversight and balance to protect the nonprofits long-term interest.
Create connections that lead to and build relationships.
Here is an example of creating connections that lead to and builds relationships:
A film festival’s board includes some members with extensive home entertainment systems who favor a particular specialty …
Communication Tactics to Make Your Business Philanthropy More Dynamic Save Time, Control the Flood, and Get More Results
It’s early in the New Year. For many readers, it’s time to set your CSR or corporate social responsibility strategy. One aspect to consider is how you’ll communicate your CSR to your customers, employees, and nonprofit partners.
What are your options? Here’s a list of tactics businesses use to share or not share philanthropic intent. They range from silence to full disclosure. Each offers benefits, drawbacks, and challenges.
Private. Give anonymously, so privately that even your senior managers gain only
New Twists on Practical Business Philanthropy, How to Make Your Sponsorships Standout This Year
At a recent meeting, Kevin Cooper, head of the Sarasota Chamber of Commerce, did a brilliant job of thanking his sponsor. In his remarks, he acknowledged the sponsor, and also cited how the sponsor exemplified the day’s topic. Similarly, when Lori Ruth, with the Observer Media Group, introduced me at a pro-bono speech in December, she based her comments on my in-depth bio and what she learned from interviewing me.
Both introductions differed significantly from the typical, mind-numbing, “Let’s all …
In this video series, we’ve talked about partnering with nonprofits to create practical business philanthropy. This time, we look at public-private partnerships.
Here’s a video from around the world showing you a program where Toyota partnered with the New Zealand government to inspire children to become Toyota Kiwi Guardians and travel and get outside with their families.
The secret of the partnership’s success? Figuring out how to help both entities create the results they wanted, despite the fact that …
Leading the Employee Give-Back Team to Victory Questions for Philanthropic Champions
You’ve been asked to lead an employee team to develop your firm’s corporate philanthropy. What are some issues to explore on your journey to a great outcome? Here are five of nine questions I recommend to shape your meetings and launch your philanthropy toward a greater return on your investments.
The questions are all “big picture” that explore effective philanthropy. Use them before you select specific activities and nonprofits to support. By answering them, you’ll establish infrastructure for long-term success …
The Trifecta of Corporate Giving Business Philanthropy with Triple Wins
Dynamic business philanthropy generates three wins.
1. One for you and your business,
2. A second for the nonprofit, and
3. A third for the community.
Wins for Your Business and You
Your gains include supporting a cause you endorse, solving a business problem such as improving your brand, and, inspiring your employees by giving them a new skill and enhancing their relationships with their peers. Want more wins? Get your customers jazzed about your philanthropy.