How to Succeed Getting Non-profit Corporate Sponsors
You’d like to succeed in getting more nonprofit corporate sponsors. How should you think about this vital revenue opportunity? Watch this video to understand what most businesses seek when they buy sponsorships from not-for-profit organizations.
Improve Your Returns on Sponsorships with this Simple Question
Last week, my friend John Collins, Executive Director of the St. Petersburg Arts Alliance, used a phrase that stuck with me. Our discussion addressed the abundance of growth opportunities that exist. People often share them, thinking that we should undertake them. He said that he’s been asking idea-bringers: “Does it come with a check?” Ever since his question stuck in my head.
Finding High ROI Sponsorship Opportunities: Questions to Ask to Find Your Best Matches
Where is the best place to invest your sponsorship dollars? It depends of course on your goals. Sponsorships work best for brand promotion, opening doors, initiating conversations, and warming relationships, not closing sales. So, ROI on event sponsorship is not so much about the event as it is about who will attend.*
To obtain sponsorship ROI, be clear about your intended audience. Who do you want to reach? Then, prioritize sponsorships with events that most match your goals. Here are …
Can You Make Your Sponsorships Sticky Without Breaking a Sweat?
A friend calls you to sponsor an event. Your firm has funded similar events. The date works. The price is reasonable. You value the cause. You like the friend. You’re happy to return a favor. The audience will include “your people,” that is staff, volunteers, and people in the audience whom you want to reach with your business message.
Yet you hesitate. You want to be strategic with your philanthropic-marketing. Should you say yes here? To give event sponsorship requests …