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You’d like to succeed in getting more nonprofit corporate sponsors. How should you think about this vital revenue opportunity? Watch this video to understand what most businesses seek when they buy sponsorships from not-for-profit organizations.
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You can find new sponsors, create more value, do less work and raise more dollars. Listen to this video to discover how to grow your sponsorship dollars.
If you have any advice on how to grow nonprofit resources and revenue, please leave a comment under this post to share them with others.
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“How are you, honey?” the voice said.
Ah, I thought, a call from a loved one, but I didn’t recognize the voice. So, I asked, “Who is this?”
“Stop pulling my leg,” he said.
“No, really,” I said, “I don’t know who you are. How did you get this number?”
“The operator.”
“You have the wrong Karen Davis.”
“Ha! Very funny.”
“Sorry, you have the wrong number. You’re looking for a different Karen …
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Do your sponsorship opportunities leave you feeling event rich but relationship poor? Listen to this brief video to discover how to sponsor events and become event and relationship rich.
Click on video image to watch.
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Last week, my friend John Collins, Executive Director of the St. Petersburg Arts Alliance, used a phrase that stuck with me. Our discussion addressed the abundance of growth opportunities that exist. People often share them, thinking that we should undertake them. He said that he’s been asking idea-bringers: “Does it come with a check?” Ever since his question stuck in my head.
I share this prospective ear-worm with you as a …
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Where is the best place to invest your sponsorship dollars? It depends of course on your goals. Sponsorships work best for brand promotion, opening doors, initiating conversations, and warming relationships, not closing sales. So, ROI on event sponsorship is not so much about the event as it is about who will attend.*
To obtain sponsorship ROI, be clear about your intended audience. Who do you want to reach? Then, prioritize sponsorships with events that most match your goals. Here are …
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A friend calls you to sponsor an event. Your firm has funded similar events. The date works. The price is reasonable. You value the cause. You like the friend. You’re happy to return a favor. The audience will include “your people,” that is staff, volunteers, and people in the audience whom you want to reach with your business message.
Yet you hesitate. You want to be strategic with your philanthropic-marketing. Should you say yes here? To give event sponsorship requests …
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