“We are this town’s best-kept secret.”
“We’re just a small (substitute regional, independent, etc.) non-profit.”
“We’re embarrassed to hire a consultant because we don’t want anyone to know what we are really like.”
Little has been written about nonprofit confidence; the concept is usually applied to individuals –as in self-confidence. But your nonprofit, by its actions and words, express what it believes about themselves and their work. Like personal self-confidence, you can grow your organization’s esteem.
Growing esteem pays off. It increases the willingness to take thoughtful risks, venture into new relationships, act courageously, and seek beneficial partnerships and resources. When you hold your organization in high esteem, others pick up on your attitude. Confidence draws others and their resources to you.
Here is a three-prong approach to growing your organization’s esteem:
You can grow all three simultaneously.
High confidence nonprofits say things like, “We are a recognized and valued partner,” and “We make a tremendous difference in the lives of those we serve.” Growing your organization’s esteem will yield more resources and funding for your mission.
For more answers, check out this Nonprofit CEO Library.
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