Your board wants to help lead you to greater fiscal health. You want the same thing. Why then do so many CEOs tell me they’re disappointed in the board support they receive when it comes to generating income?
Let’s examine why specific requests work. They:
They’re specific and you provide even more details. In your email about thanking donors, along with names and telephone numbers, you include instructions, such as:
Each call should last no more than five minutes unless the donor engages in you with questions or comments.
Voicemail works. In that case, leave your phone number.
Please note the date and time you made the call if you reached the person or left a message and anything you learned about the donor. Send your results to (you add an email) so we can update our records. Thank you.
Timeframes create urgency and deadlines. In the examples, they include:
Feedback loops establish closure. When you care about the task, be the person who initiates the follow-up. For example: “Can I call you on Monday to next see how it went?”
Your board will help you raise money. Today clarify your request for help. Identify the tasks. Establish timeframes and create feedback loops.
For more about gaining your board’s help, read this post, Creating Board Member Income Heroes. You will learn:
P.S. Need more help getting your board’s help? Karen is available for a mini-consult. Click here to contact her to learn more.
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