You want to create a board retreat to engage your members.
How can you avoid a ho-hum retreat? One that leaves your board continuing old behaviors, where nothing changes. How can your next retreat meet your goals, engage your members, and leave your nonprofit stronger?
We’ve frequently asked about the hows and why of conducting board retreats. Here are answers to the top questions. Use them to make your next board retreat a knockout.
An event best held at a nontypical meeting site for your board to work as a team. Successful retreats can be as short as three hours or as long as a weekend.
To solve pressing challenges, such as revenue shortfalls, create a policy for a new issue, or explore strategies. For instance, you identify one or two nagging problems and plan a retreat to grapple with them.
When in doubt, book shorter events.
Clients frequently approach me about facilitating full-day or weekend retreats. By examining their objectives, we often create urgency, achieve more goals, and place fewer burdens on everyone’s time with short events. Boards that meet too long move from enthused to cranky and make regrettable decisions.
Many organizations plan annual retreats. A better practice is to hold them when critical issues require several hours of undistracted time and attention.
Retreats are a lot of work to execute well. Having fewer of them saves time. Moreover, they require members to forgo other activities, often family time. Requiring attendance at an annual retreat reduces your ability to recruit and retain members. Avoid holding a retreat to check it off a to-do list.
All successful retreats solve specific organizational needs. So, retreat goals depend on your nonprofit’s challenges.
While you can accomplish a lot, focus on one or two compelling issues that impact you.
Avoid too many objectives—most nonprofits try to achieve too much and accomplish a mishmash of minor concerns.
Retreat goals are a case of more is less. From facilitating and designing hundreds of sessions, I learned that the best retreats have one or two goals.
Issues that drive you, the staff, or the board crazy are ideal.
Here are some of my client’s goals that created dramatic improvements.
The board:
Besides the retreat’s official goals, retreats are also a conduit to educate your board about your mission and help them form stronger relationships with other members and your organization.
Successful board retreats weave board education into their activities, in addition to the retreat’s goals. These retreats leave members wiser, with new friends and increased commitment to their work. (For activities to avoid, watch Board Engagement: 3 Things to Stop Doing Now.)
Let’s face it: being a fantastic board member requires lots of know-how. To excel, board members need to know how nonprofits operate, how your nonprofit works, its role, and more. Because of time constraints, it’s tough to cover everything during regular meetings. Retreats, in contrast, provide first-rate opportunities to grow your board’s skills and smarts.
Get your creative juices going–consider weaving some of the following into your retreat:
These topics—and those I just triggered in your head—are worthy content for your agenda.
Here is a template for your next stand-out retreat.
To use this sample board retreat agenda, create an interactive activity for each item. Board retreat activities invite you to get your creative juices going and use the time, space, and relaxed atmosphere to engage participants.
For example, as an ice breaker, you pair board members and ask them to share their stories of why they said yes to serving as a board member as the first warm-up exercise. Watch 5 Practical Tips for Genius Board Retreats for more on organizing retreats.
Absolutely. Your strategy can easily be the focus of a successful board retreat. For more on strategy, read Nonprofit Strategic Planning 101. This guide includes a section on what to accomplish during a Nonprofit Strategy Session.
Almost always: yes. Here’s why.
Investing in a facilitator drives attendance. When you bring in a facilitator, people don’t want to waste the nonprofit’s money and recognize that the issues on tap are critical.
Retreats are vital learning experiences for staff leaders and board members—CEOs often learn more than the board. That learning is lost if the CEO is busy preparing to execute the next activity. A facilitator allows the CEO or executive director to participate and watch.
Finally, an expert helps you plan a retreat to achieve your goals and create a lasting impact. Worthwhile retreats leave board members enthused, committed, and accountable. You need that energy to last and translate into actions that support your work.
Yes, your board retreat can be as successful or even more successful virtually than in person. With Zoom tools and apps such as Miro and Mural, virtual retreats rival and soften exceed the productiveness of in-person events. They allow you to engage your members and reach your goals without traveling or even if they are out of the county.
Karen is known for her innovation, practicality, and vast experience leading retreats and other group sessions. Sign up for a no-obligation chat here or email Karen for a free exploratory talk.
Karen Eber Davis provides customized advising and coaching around nonprofit strategy and board development. People leaders hire her to bring clarity to sticky situations, break through barriers that seem insurmountable, and align people for better futures. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.
If you appreciate these Added Value posts, please consider subscribing.