Do You Know the Difference Between Philanthropy, Development, and Fundraising?
In the nonprofit world, we often use philanthropy, development, and fundraising interchangeably. But they’re not the same.
What are philanthropy, development, and fundraising?
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Example: As a child, George gave part of his allowance to charity because his parents encouraged it. As an adult, George gives to nonprofits because his employer matches donations—and his boss leads by example.
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Example: George receives a thank you note for his gift. In a month, he is invited to tour the organization. He attends but he declines to make a gift that day. He passes on attending a wine and cheese event but the week after it, , he signs up to be monthly donor.
Ask Yourself (and Your Board and Staff)
1. Where do you place yourself on the philanthropic development journey line? Where would you like to be in five years?
2. Where do you hear the three concepts: philanthropy, development, and fundraising used clearly? Where do you hear confusion? How will you grow greater clarity in those around you?
3. What development activities do you offer (or might you offer) between your fundraising efforts to grow your supporters’ philanthropy?
Want more clarity like this?
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Nonprofit Sustainability: 3 Proven Income Strategies that Secure the Future
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Visit the Nonprofit CEO Library–free resources designed just for nonprofit leaders like you
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