Here are the seven essential fundraising skills:
Start by exploring your philanthropic journey. Include a clear understanding of the difference between philanthropy, development, and fundraising. Fundraising offers people opportunities to improve their lives. Prove it. Give a stretch gift, one that involves a personal sacrifice-large or small.
From hundreds of possibilities, you do fundraising by planning a sequential set of steps to move potential donors to lifelong donors. Each year you refine your efforts. For instance, this year, you focus on meeting new donors and gluing them to your community with small, intimate events.
Fundraising is a team sport. And, besides its way too much work to do alone. So, you identify, recruit, and train your board, staff, and even other donors to help.
Once you recognize that you have too many income opportunities (not too few), you learn to prioritize and solicit a subset of your prospects who are most likely to give generously. This focus allows you to create remarkable outcomes with your limited resources.
You discover that keeping donors requires less effort than growing new ones. So your fundraising efforts involve stewardship–a process where you act to keep your current donors charmed.
People move away, change interests, and die. Therefore, to fundraise, you must continually meet new people and help others to do the same.
Every fundraising technique, whether a gala, appeal letter, or site-tour, stales over time. To keep people excited and interested, you add new spins to your tried-and-true fundraising activities.
Rank yourself on these essential fundraising skills. Then, pick one to improve.
Related post: Build Relationships.
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