A political cartoon after Barbara Bush’s death illustrated a sailboat named, The Bush Family. Near it, a detached rudder labeled Barbara Bush floated away.
This is not an article about politics.
It’s a post about inspecting and, if necessary, replacing, upgrading, and improving your nonprofit rudder.
The cartoon brought two recent conversations with executive directors with rudder problems to mind.
The organization’s founders convinced a local foundation to fund their new nonprofit. Now the foundation was moving on to other new ventures. The CEO needed a long-term replacement for the funds that had been giving them direction– a new rudder.
This nonprofit’s leader was sailing in a community undergoing a population shift. The shift caused a loss of government support. This loss increased their yearly operating deficit to $400,000. Their rudder had severe stress cracks from overuse and was in danger of falling off.
You attach rudders, as you know, to the back of sailboats. You use them to steer the boat to catch the wind to reach your destination. In a nonprofit, a rudder, dear readers, is not your mission. It’s how you capture revenue to move toward your vision.
A theatre, for instance, selects from thousands of plays. It develops its season around a theme to hook the audience’s interest. Even if the mission is to be edgy, the artistic team still selects shows that fill seats going to the edge but not over it– to survive.
Forward movement stalls. Your sails flap-snap in the wind. Sometimes you jibe. The boom tears across the cockpit, scaring everyone. Depending on the current, tide, and winds, you risk ending up on the rocks.
Once effective strategies wear out and no longer work. Rudder wears out. Winds change. Tactics turn out to be undersized as conditions change.
People hire me to help them figure out how to build and rebuild income strategies to catch more wind and help them plan their fundraising. One organization dependent on government money sought needed corporate sponsors. Another needed to grow their donor base. A third wanted to grow their skills to help their board fall in love with developing donors, and so on.
Inspect your rudder, that is, how you gain income. Is it in good working order? Is it sized correctly? Are you using it effectively? What will you do this quarter to keep your energy-gathering tool shipshape? Let me know what you discover.
For more answers, check out this Nonprofit CEO Library.
Karen Eber Davis provides customized advising and coaching around nonprofit strategy and board development. People leaders hire her to bring clarity to sticky situations, break through barriers that seem insurmountable, and align people for better futures. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.
If you appreciate these Added Value posts, please consider subscribing.