The Money for Good Report (2015) explores why charitable giving remains stuck at 2 percent of the gross domestic product (GDP). The authors argue that most giving is based on “high levels of loyalty, low levels of research, and a preference for large and/or well-known nonprofits.”
These three show you how your business can make a heroic impact with its giving. (And why not be a super hero, if it means greater returns for your business and the community?)
To be a super hero: do the opposite.
Specifically, when you donate:
Be a business super hero. Research your gifts, seek lesser-known stars, and be strategy-long loyal. You’ll leap tall buildings with a single bound.
Karen Eber Davis Consulting guides executive directors and CEOs to generate the resources, boards, and support they need to make remarkable progress on their missions. As the award-winning thought-leader, advisor, and founding principal of Karen Eber Davis Consulting, Karen helps nonprofit leaders get answers, generate revenue, and grow their mission. Davis is known for her innovation and practicality based on her work with or visits to over 1,000 nonprofit organizations and her experience leading board and team events. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.