The Money for Good Report (2015) explores why charitable giving remains stuck at 2 percent of the gross domestic product (GDP). The authors argue that most giving is based on “high levels of loyalty, low levels of research, and a preference for large and/or well-known nonprofits.”
These three show you how your business can make a heroic impact with its giving. (And why not be a super hero, if it means greater returns for your business and the community?)
To be a super hero: do the opposite.
Specifically, when you donate:
Be a business super hero. Research your gifts, seek lesser-known stars, and be strategy-long loyal. You’ll leap tall buildings with a single bound.
Karen Eber Davis provides customized advising and coaching around nonprofit strategy and board development. People leaders hire her to bring clarity to sticky situations, break through barriers that seem insurmountable, and align people for better futures. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.
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