Many of you ask me about the best ways to help your nonprofit customers. You often share that you give discounts. Discounts represent just one option of how you can support these customers. The suggestions below offer fresh ideas to supplant or enhance discounts.
Vendors that Grant. Help your nonprofit customers to access your vendors that give grants. Many law firms, CPAs, banks and others offer nonprofit grant opportunities. Since you do business with these entities, you can recommend and vouch for potential recipients. The new connection, no matter the outcome of any grant request, strengthens the nonprofit’s community ties. If the grant partnership succeeds, your introduction will enhance your vendor’s and the nonprofit’s bottom lines.
Exchange Media Brags. Brag about your nonprofit customer’s results. Get testimonials from them to use in your media. With 1.5+million nonprofits to support, many people get confused about how to select worthy nonprofits. Your endorsements help people to focus on smart options. Business endorsements bump up nonprofit’s brand. They inspire new volunteers and donors.
Share Event Limelight. When your leadership includes the privilege of standing at the podium, instead of the usual remarks, share the stage and introduce one of your nonprofit customers to attendees. The audience will be impressed by your community-mindedness and generosity.
Karen Eber Davis provides customized advising and coaching around nonprofit strategy and board development. People leaders hire her to bring clarity to sticky situations, break through barriers that seem insurmountable, and align people for better futures. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.
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