Corporate Philanthropy and Breakfast with Mom

breakfast muffinWhen we’re together I always ask each of my young adult sons to breakfast, one-on-one. Since I’m paying, they always order the works–which is good. It gives us more time to be together. My goal is to close the distance that’s come between our lives since they lived at home. I also want to catch up, offer advice (if sought–yes!), explore their goals, heartaches, and fears, and to have fun.   

We are people who can have and achieve several goals at once, at one breakfast. Likewise, we can achieve multiple goals in our partnerships with nonprofits.

Your main corporate philanthropy goal may be the joy of giving. You can also:  

  • Help the nonprofit to obtain maximum value from your gifts.
  • Collect fresh market data.
  • Improve the community by participating in collective action.
  • Keep your business in people’s minds.
  • Introduce your work to potential customers.  
  • Link your firm with good causes.
  • Model social responsibility to inspire others.
  • Stimulate employee and customer loyalty.
  • Improve your skills.
  • Enhance your future business climate, etc.  

None of these goals are mutually exclusive. Corporate philanthropy usually offers the joy of giving plus other benefits. When you achieve more with your gifts, you’ll be seen as both smart and generous.

Why does your business give? What else do you hope to achieve? Set your goals. Ask for the works.

Author
Karen Eber Davis

Before founding her firm, Karen Eber Davis developed the Sarasota County Community Development Block Grant Program. Under her leadership, this infant program received the National Association of Counties National Affordable Housing Award for the Down Payment Assistance Program. To date, the program helped over 1,800 families realize their dreams of homeownership. She also worked with the City of Ft. Lauderdale and the Florida Department of State, Division of Cultural Affairs, where she developed the division’s first audit program. In an earlier position at Good Shepherd Lutheran Church in Tampa, she organized senior, youth, and children groups plus family activities. Her youth staffing work with the Florida Synod of the Lutheran Church in America supported youth ministries in 120 congregations in Florida.