October 27, 2017

The Trifecta of Corporate Giving Business Philanthropy with Triple Wins

man holding two trophiesDynamic business philanthropy generates three wins.
1. One for you and your business,
2. A second for the nonprofit, and
3. A third for the community.

Wins for Your Business and You

Your gains include supporting a cause you endorse, solving a business problem such as improving your brand, and, inspiring your employees by giving them a new skill and enhancing their relationships with their peers. Want more wins? Get your customers jazzed about your philanthropy.

Wins for Nonprofits

Cash donations produce nonprofit wins. However, nonprofits need than money. Thrust your business philanthropic impact forward by sharing the nonprofit’s exemplary work with your colleagues. As a leader, your endorsement narrows options for associates seeking worthwhile causes. Over time, your contacts will join your philanthropic efforts, generating additional business and nonprofit wins.

Wins for Your Community

The litmus test for giving starts with will this: will this help? Does this action matter? Big picture, does your business philanthropy improve your community. Not mattering can be the dark underbelly of philanthropy. You’ve seen the stories about good intentions gone bad. You’ve, also, read stories and statistics about lives being changed. A recent economic impact study in Florida found that “The nonprofit arts and culture sector is a $241 million industry in Pinellas County-one that supports 7,211 full-time equivalent jobs and generates $29.8 million in local and state government revenue.”
business  arrow nonprofit arrow community
We rely on nonprofits to inform us about actions that matter because of their first-hand knowledge. Nonetheless, businesses leaders need to be cognizant of community impact to maximize their philanthropic investments.
The Business Philanthropy Trifecta, it starts with the business. Where is your business philanthropy creating wins? Where can you strengthen your results? To discover more, download, Can Philanthropy Actually Help Your Bottom Line?


Karen Eber Davis

Karen Eber Davis provides customized advising and coaching around nonprofit strategy and board development. People leaders hire her to bring clarity to sticky situations, break through barriers that seem insurmountable, and align people for better futures. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.


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