Your employees talk about the experience for months. They gain a sense of pride about what your company contributes to the community. They practice greater generosity with each other at work. They continue their involvement–they mentor, conduct supply drives, and volunteer.
Does this sound like your employee’s response to nonprofit partnerships such as board service, give-back days, sponsorships, etc.? Or, the response you hope for when you join ranks with nonprofits? Either way, you need a framework to create winning experiences. That’s where Karen’s WAM model comes in.
The WAM model assumes your nonprofit partnerships fit logically and provide benefits for the firm and the nonprofit (See 7 Tactics to Enhance Your Firm’s Return on Philanthropy.) WAM focuses on generating memorable employees’ experiences. It stands for win, appeal and meaning:
As you plan and evaluate employee-nonprofit experiences, use WAM to make decisions and shape activities. To learn more about using business philanthropy as a tool to enhance your profits and performance download Can Philanthropy Actually Help Your Bottom Line?
Karen Eber Davis provides customized advising and coaching around nonprofit strategy and board development. People leaders hire her to bring clarity to sticky situations, break through barriers that seem insurmountable, and align people for better futures. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.
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