Karen’s Member Motivation Continuum

Membership MotivationAbove is Karen’s Member Motivation Continuum. Use it to explore your membership program. The Continuum identifies five different membership motivations. From left to right, member motivation moves from intrinsic, coming from inside the member, to extrinsic, coming from external motivation. The later includes the use of tools such as peer pressure and gifts. You members may be motivated by one or more of the motivations pictured.

Use the tool answers questions such as–

  • Why do most people join your current membership program?
  • Which, if any, motivation predominates?
  • Which motivations most closely aligns with overall income strategy?
  • How closely aligned are your membership packages with the motivations and your overall income strategy?
  • What would happen if you separate your annual appeal from your membership program? Would this create more income and more donors?

 

Author
Karen Eber Davis

Before founding her firm, Karen Eber Davis developed the Sarasota County Community Development Block Grant Program. Under her leadership, this infant program received the National Association of Counties National Affordable Housing Award for the Down Payment Assistance Program. To date, the program helped over 1,800 families realize their dreams of homeownership. She also worked with the City of Ft. Lauderdale and the Florida Department of State, Division of Cultural Affairs, where she developed the division’s first audit program. In an earlier position at Good Shepherd Lutheran Church in Tampa, she organized senior, youth, and children groups plus family activities. Her youth staffing work with the Florida Synod of the Lutheran Church in America supported youth ministries in 120 congregations in Florida.