Karen’s Member Motivation Continuum

Membership MotivationAbove is Karen’s Member Motivation Continuum. Use it to explore your membership program. The Continuum identifies five different membership motivations. From left to right, member motivation moves from intrinsic, coming from inside the member, to extrinsic, coming from external motivation. The later includes the use of tools such as peer pressure and gifts. You members may be motivated by one or more of the motivations pictured.

Use the tool answers questions such as–

  • Why do most people join your current membership program?
  • Which, if any, motivation predominates?
  • Which motivations most closely aligns with overall income strategy?
  • How closely aligned are your membership packages with the motivations and your overall income strategy?
  • What would happen if you separate your annual appeal from your membership program? Would this create more income and more donors?

 

Author
Karen Eber Davis

Karen Eber Davis Consulting guides executive directors and CEOs to generate the resources, boards, and support they need to make remarkable progress on their missions. As the award-winning thought-leader, advisor, and founding principal of Karen Eber Davis Consulting, Karen helps nonprofit leaders get answers, generate revenue, and grow their mission. Davis is known for her innovation and practicality based on her work with or visits to over 1,000 nonprofit organizations and her experience leading board and team events. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.