Many businesses demonstrate their philanthropy by providing nonprofit’s special promotions. Read on to learn the benefits and challenges of contests.
What is it?
You announce a competition for nonprofits. The prize? Free services.
When well-structured, contests provide excellent business opportunities. Smart challenges highlight your generosity. They showcase your expertise. Prospective customers see before and after pictures. You meet tons of prospects such as staff, board members, and volunteers.
If your goal is to convert applicants into long-term customers, successful nonprofits will avoid you. They’ll see the contest as bait and switch. A website design firm received six contest applications. After providing two winners free services, one decided they couldn’t afford to continue. The second? They disappeared.
Grab a bigger mindset. Cast your net wide to reach nonprofits and for-profit customers. You might, for instance, solicit nominations from your best current customers. Make successfully landing the nonprofit contest winner as a customer, a bonus, not the reason for your contest.
Thank You Generous You
Contests represent just one corporate philanthropy technique. Each method reflects your generosity and helps fulfill your corporate social responsibility. To learn about the benefits of discounts, read this post.
Karen Eber Davis provides customized advising and coaching around nonprofit strategy and board development. People leaders hire her to bring clarity to sticky situations, break through barriers that seem insurmountable, and align people for better futures. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.
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