Let’s Hold a Contest: Crafting Nonprofit Perks that Win, Part 2

Woman with a champion cup pointing her finger at itMany businesses demonstrate their philanthropy by providing nonprofit’s special promotions. Read on to learn the benefits and challenges of contests.

What is it?
You announce a competition for nonprofits. The prize? Free services.

Pros:

When well-structured, contests provide excellent business opportunities. Smart challenges highlight your generosity. They showcase your expertise. Prospective customers see before and after pictures. You meet tons of prospects such as staff, board members, and volunteers.

Cons:

If your goal is to convert applicants into long-term customers, successful nonprofits will avoid you. They’ll see the contest as bait and switch. A website design firm received six contest applications. After providing two winners free services, one decided they couldn’t afford to continue. The second? They disappeared.

Create a Corporate Philanthropy Win 

Grab a bigger mindset. Cast your net wide to reach nonprofits and for-profit customers. You might, for instance, solicit nominations from your best current customers. Make successfully landing the nonprofit contest winner as a customer, a bonus, not the reason for your contest.

Thank You Generous You
Contests represent just one corporate philanthropy technique. Each method reflects your generosity and helps fulfill your corporate social responsibility. To learn about the benefits of discounts, read this post.

Author
Karen Eber Davis

Before founding her firm, Karen Eber Davis developed the Sarasota County Community Development Block Grant Program. Under her leadership, this infant program received the National Association of Counties National Affordable Housing Award for the Down Payment Assistance Program. To date, the program helped over 1,800 families realize their dreams of homeownership. She also worked with the City of Ft. Lauderdale and the Florida Department of State, Division of Cultural Affairs, where she developed the division’s first audit program. In an earlier position at Good Shepherd Lutheran Church in Tampa, she organized senior, youth, and children groups plus family activities. Her youth staffing work with the Florida Synod of the Lutheran Church in America supported youth ministries in 120 congregations in Florida.