Why Consider Operating and Event Sponsorships
First, two definitions:
Event Sponsorships: You give money for an event to be held by a nonprofit. This money, after expenses, helps the nonprofit to continue its services that change lives. At the event, you receive a package of benefits such as signage, introductions, and the opportunity to introduce the keynote.
Operating Sponsorships: You give money to a nonprofit. This helps them to operate their programs for a specific period, such as a month, week, or day. During this period, you’re recognized as “the sponsor.” In advance, you design, with the nonprofit, a collaborative package that fits your needs such as signage, product placement, and employee engagement.
Why Operating Instead of Event Sponsorship?
After reading this you may decide that event sponsorships better fit your business goals (After all, I could easily write a sister article on why you should consider event sponsorships–they provide a different value.) My point? You have multiple opportunities to change lives and reach business goals. As a business owner, first be aware of the richness of your choices. Choose thoughtfully. Be proud of your sponsorships.
Karen Eber Davis provides customized advising and coaching around nonprofit strategy and board development. People leaders hire her to bring clarity to sticky situations, break through barriers that seem insurmountable, and align people for better futures. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.
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