Why Consider Operating and Event Sponsorships
First, two definitions:
Event Sponsorships: You give money for an event to be held by a nonprofit. This money, after expenses, helps the nonprofit to continue its services that change lives. At the event, you receive a package of benefits such as signage, introductions, and the opportunity to introduce the keynote.
Operating Sponsorships: You give money to a nonprofit. This helps them to operate their programs for a specific period, such as a month, week, or day. During this period, you’re recognized as “the sponsor.” In advance, you design, with the nonprofit, a collaborative package that fits your needs such as signage, product placement, and employee engagement.
Why Operating Instead of Event Sponsorship?
After reading this you may decide that event sponsorships better fit your business goals (After all, I could easily write a sister article on why you should consider event sponsorships–they provide a different value.) My point? You have multiple opportunities to change lives and reach business goals. As a business owner, first be aware of the richness of your choices. Choose thoughtfully. Be proud of your sponsorships.
Karen Eber Davis Consulting guides executive directors and CEOs to generate the resources, boards, and support they need to make remarkable progress on their missions. As the award-winning thought-leader, advisor, and founding principal of Karen Eber Davis Consulting, Karen helps nonprofit leaders get answers, generate revenue, and grow their mission. Davis is known for her innovation and practicality based on her work with or visits to over 1,000 nonprofit organizations and her experience leading board and team events. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.