One of the most exciting opportunities nonprofit partnerships provide to businesses is the chance to make something out of nothing. In this case, nothing is an asset that has little use or small cost for you. For instance, you’ve got widgets in storage. When you up-cycle them you transform them so they generate enormous value-to you, a cause, and the community.
Let me give you some examples to illustrate so you gain a glimpse of why asset up-cycle philanthropy excites:
Your firm donates the reverse side of your invoices to a favorite cause. Smile. Your philanthropy shows and the nonprofit you support raises $10,000.
In the hands of generous and innovative business leaders like you, your under used assets become a treasure. As you begin your 2017 business planning, remember to explore ways to use your underutilized asset to help your business, show your philanthropy, and make the world a better place.
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