Articles

Stop Mission Creep Now

How to Keep the Creep Out of Your Nonprofit

Stop Mission CreepWhat is mission creep or drift? A disease that inflicts nonprofits that chase after money. Why is mission creep such a dread disease? You waste energy for short-term gain that you otherwise would invest to gain a sustainable income. 

Karen’s Mission Creep Stopper

When you identify a new revenue opportunity, use this question to avoid mission drift. 

If it wasn’t for the money, would we do this? 

 A “no” indicates mission

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Discounts: Crafting Nonprofit Perks that Don’t Bite Back

Many businesses express their philanthropic intent by providing nonprofit customer’s special promotions. Read on to learn the benefits and challenges of discounts.   

Discounts

What is it? You offer your nonprofit customers an automatic price reduction. Adobe, for instance, “offers nonprofit pricing discounts. . .”   

Pro: Nonprofits buy your services for less. You know the answer when prospects ask you for donations.And, when the cost is the deciding factor: they pick you. 

Con: Discounts can increase price competition to your detriment.

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The Joy of Undesignated Donations: Creating Diamond Donors

diamond donor fundraisingWhat is a diamond donor? A contributor who gives undesignated cash or assets. Diamond donors embrace your need for the flexibility of cash.  

Why are undesignated donations helpful? They empower nonprofits to leverage funds and purchase necessary but unattractive products and services. These include tires, IT counsel, and TP. 

Why don’t more donors give undesignated gifts? Two reasons: fear and lack of awareness. New donors hear nonprofit horror stories. Newbies give explicitly. They hope to ensure you will use their

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Hit a Home Run: Practical Business Philanthropy

Helping causes can help you sell more product and services. Do you agree?

 Watch this one-minute video for evidence:

It offers multi-layers of benefits including:

Philanthropy

Everyone benefits when children read. To get a free game ticket, kids read three books and visit a Sarasota County librarian who stamps their scorecard. The first 100 eager readers score a free t-shirt. If you wear the T-shirt on game day, you get a free baseball cap–the equivalent of a Big League Reader

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Board Success: Help Your Board Win With BDS

Help Your Board Win with BDS  	Board success is as simple as BDS or Bus, Driver-Navigator, and Speed. Let me explain. 

Bus

You’ve heard that you need the right people on the bus. Board success is as much as about who as what. “Who” is the right people. You need leaders who are nice. Not friendly people who might lead. Who rides your bus now? Who is getting off the bus? Who stands on the curb to replace them? Stop right now and have an honest

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How to Design Effective Employee-Nonprofit Experiences?

Embrace the power of business philanthropyWAM!  Embrace the Power of Business Philanthropy 

Your employees talk about the experience for months. They gain a sense of pride about what your company contributes to the community. They practice greater generosity with each other at work. They continue their involvement–they mentor, conduct supply drives, and volunteer.

Does this sound like your employee’s response to nonprofit partnerships such as board service, give-back days, sponsorships, etc.? Or, the response you hope for when you join ranks with nonprofits? Either way,

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How Does Fundraising Work?

Wondering how to raise more money for your nonprofit cause?

Let’s start with a clear understanding of how fundraising works. Stripped to the essentials, here it is:

  1. You work to connect with people to generate revenue and long-term donors.
  2. Some, but by no means all of these actions create donors and dollars.
  3. Time, energy, and money limit your ability to do more
  4. If you persevere and grow skills, your results improve, and you create an “orchestra” that changes lives.

Definitions

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CSR, Business Philanthropy, and Your Website

Guess what a survey of the websites of twenty construction firms revealed about their corporate philanthropy and corporate social responsibility (CSR)? Not much. Half of the companies, selected because of their philanthropy, didn’t share it on their sites.

Even if you’re not in construction, here’s why it’s smart to share your business’ corporate responsibility practices on your website. 

  1. Customers. Somewhere between 81 and 94 percent of shoppers, including individuals and businesses, consult websites before purchasing. Unless you’ve decided on anonymity
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How to Write a Fundraising Plan

Their fundraising plan included beautiful graphics and lovely illustrations. It took weeks to develop. The goal was to provide value to the organization. Unfortunately, it was worthless.

 Thoughtful fundraising ideas, not beauty, generate valuable plans. To write a useful plan, produce a set of logical, concrete, interconnected steps that show how you will grow revenue. This post outlines how to create a plan that raises the revenue your mission needs and deserves. 

1. Make A Map. On a spreadsheet,

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Video: Practical Business Philanthropy and Your Website

Looking for a way to enhance your brand and share how you give back? 

Watch this short video (1.18 min.) for one example of practical business philanthropy.

https://youtu.be/xt4gGHl4nf0
Why does this exemplify practical business philanthropy?
 

It’s something you can

1. Repeat. To adapt this idea, pick your favorite nonprofits. Request permission to use their logo. Link to their preferred landing site.  

2. Prove. I recently surveyed twenty websites. Ten mention their philanthropic activities. Of these, about a third wrote in

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