Guess what a survey of the websites of twenty construction firms revealed about their corporate philanthropy and corporate social responsibility (CSR)? Not much. Half of the companies, selected because of their philanthropy, didn’t share it on their sites.
Even if you’re not in construction, here’s why it’s smart to share your business’ corporate responsibility practices on your website.
Customers. Somewhere between 81 and 94 percent of shoppers, including individuals and businesses, consult websites before purchasing. Unless you’ve decided on anonymity
Their fundraising plan included beautiful graphics and lovely illustrations. It took weeks to develop. The goal was to provide value to the organization. Unfortunately, it was worthless.
Thoughtful fundraising ideas, not beauty, generate valuable plans. To write a useful plan, produce a set of logical, concrete, interconnected steps that show how you will grow revenue. This post outlines how to create a plan that raises the revenue your mission needs and deserves.
Almost everyone can agree that fundraising is important. Why?
Obtaining money takes the fundraising Oscar. Successfully fundraise, and you gain the resources you need to reach your goals.
But here are some facts about fundraising, especially raising money from individuals, that you may not know:
Of the seven nonprofit income streams, individual fundraising has the longest runway (greatest untapped revenue, longest development time) at the biggest airport (most potential donors.)
We only tap about 10 percent of the …
Imagine you could do something that was good for your profits, good for your community, and good for you–would you do it?
When done strategically, CSR is this something. It provides these benefits and more. Corporate social responsibility obligations include meeting economic, legal, ethical, and philanthropic expectations. Fulfilling these obligations brings rewards.
Three rewards of Corporate Social Responsibility
1. Consumer rewards for CSR.
In one recent consumer study, Cone Communications discovered that firms who supported …
Research shows the consumers expect businesses to make money and help the community. Read further to learn about this second expectation, known as corporate social responsibility, or CSR. Before looking at CSR as a dynamic whole, we explore each of the three words.
While many assume corporate social responsibility applies solely to businesses and corporations, in truth any …
1. Experience giving joy. Start by exploring your philanthropic journey. Include a clear understanding of the difference between philanthropy, development, and fundraising. Fundraising offers people opportunities to improve their lives. Prove it. Give a stretch gift, one that involves a personal sacrifice-large or small.
2. Organize step-by-step activities. From hundreds of possibilities, you do fundraising by planning a sequential set of steps to move potential donors to lifelong …