Do You Sound Like An Amateur When You Talk about Strategy?

Nonprofit organizations that experience abrupt threats to their sustainability, like the COVID-19 pandemic, act with purpose. That is, they create a strategy and execution plan to move forward. A strategy, among other things, is your master plan to win–to survive and thrive now. Yet, many nonprofits create strategies that don’t help and make them look unprofessional. This series, 7 Strategy Mistakes that Make Your Nonprofit Look Unprofessional, explores these common mistakes.

The first video helps you to avoid using mom and pop language and sounding unprofessional when you use the word strategy.


00:00 Series Overview

00:21 Three Symptoms of Mom and Pop Strategy Language

1:38 How to Sound Professional When You Discuss Strategy

1:47 How You Will Win 2:08 What a Strategy Does

2:22 What Great Nonprofit Strategy is Exciting and Worthwhile

3:00 Great Strategy: A Labor-Saving Device

3:30 Great Strategy: A Siren Call to People Who Love Your Mission

3:59 About this Series


Do you want to learn more about nonprofit strategy?

If you want to know even more about nonprofit strategy, please don’t hesitate to reach out. I’d love to help you create a dynamic strategy to help your nonprofit thrive in good times and bad—Karen

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