It’s early in the New Year. For many readers, it’s time to set your CSR or corporate social responsibility strategy. One aspect to consider is how you’ll communicate your CSR to your customers, employees, and nonprofit partners.
What are your options? Here’s a list of tactics businesses use to share or not share philanthropic intent. They range from silence to full disclosure. Each offers benefits, drawbacks, and challenges.
Depending on your goals, but assuming your intent is to maximize your return on philanthropy, the more you disclose the greater your yield of quality partnerships. So Options 3, 4 and 5, when used well, will save you time, control the flood of requests, and stimulate greater returns.
Request a discovery meeting with Karen to explore your practical business philanthropy strategy and how to gain from your underused assets.
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