A Better Approach to Nonprofit Donor Management

Lots of videos recommend that you use their database to manage your donors. Nonprofit donor management requires more than selecting a system and adding details.

First, you need to connect with donors. This video explores how to think about donor management.

Close the gap between your meeting with a donor, your next contact, the data you learned, and your process to manage lots of donors.


00:00 Introduction to Karen’s Circle, Record, Rule System

00:17 Establishing the Next Step: The Circle

00:37 Example of the Circle in Use

01:02 What is Record?

01:38 Establishing a Process: The Rule

02:17 Need More? See below.


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