How Can Prospect Research Help You?

Answers to Your CEO Questions About Investing in Prospect Research

Should your nonprofit invest in prospect research? Your development staff asked for it. But, given your other needs, does the investment make sense? And, if you do invest, should prospect research be a staff responsibility or a service you purchase? And, how might you dip your toe into the prospect research waters?

In this seven minute video, Karen interviews Jen Filla, founder of the Aspire Research Group, and answer your prospect research questions so you can make super smart and informed buying decisions for your nonprofit.



Aspire Research Group helps you to deepen the relationship between the donor and your organization. We are fundraisers helping you navigate with data, information, tactics, and strategies to raise the money your organization needs to achieve its mission.

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