How to Increase Your Donations in 10 Minutes

A hand making a donation in a donation jarIt amazes me how frequently I encounter barriers to giving. Since it happens to me, it happens to other donors, too. What barriers do you have at your organization that you don’t even know exist?

Let me explain what I mean.  An organization made a special plea for a cause. Funds were needed that day. The instructions asked for a check.  

I didn’t bring a checkbook. I had cash and credit cards.

I approached two volunteers, “How can I give?’ The first two didn’t know. Before I asked a staff person, I perused the table in the foyer looking for an envelope to label and insert cash. I found none.

A frenzied staff member accepted the cash after fussing about it. From him, I learned a secret: the location of donation envelopes throughout the facility.

Not all of your donors will ask three people. Some won’t ask anyone.

Barriers to donations cost you money. They may also cost you donors. People don’t want to work hard to do good.

Here’s the quick fix.

Walk into your facility. Pretend you have a $100 bill to leave anonymously. Can you do it?  Go try now. Set up a way to empower shy donors to give.   

Do the same thing for your events. In this case, imagine you’re a donor sitting in the event who decides he or she wants to give. You didn’t listen to any of the instructions. Can you still see how to give?

Do you want to raise more money? Check for barriers. Remove them. You’ll open your floodgates to sustainability.

Karen Eber Davis

Karen Eber Davis Consulting guides executive directors and CEOs to generate the resources, boards, and support they need to make remarkable progress on their missions. As the award-winning thought-leader, advisor, and founding principal of Karen Eber Davis Consulting, Karen helps nonprofit leaders get answers, generate revenue, and grow their mission. Davis is known for her innovation and practicality based on her work with or visits to over 1,000 nonprofit organizations and her experience leading board and team events. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.