Ten Ways to Provide Value to a Business Partner and Income to Your Nonprofit

IMG_0197Do you want to earn more income from corporate and business partnerships? Of course!

In our work, all things income, we’ve been asked to help develop business partnerships and sponsorship opportunities. While many other business objectives remain possible, here are ten distinctive objectives that deal with customer growth. Each focuses on helping business to wo0 customers—a common business goal. Each provides high value to growing concerns. Each provides the opportunity for you to jointly design several customized ways to meet the objective.

Recognition

1. You can move a potential customer from never having heard a business name to recognizing it with a prompt.

2.You can move a potential customer from never having heard a name to recognizing it without a prompt.

3. You can remind potential customers of a business name and service or product. (Assumes that most people recognize the name.)

Permissions

4. You can invite a potential customer to sign-up for a business promotion.

5. You can encourage a potential customer to open an email or print mail.

6. You can encourage a potential customer to remain on a mailing list.

Interactions

7. You can encourage a potential customer to accept a call from a business.

8. You can encourage a potential customer to initiate contact with a business.

9. You can encourage a potential customer to try a business service or product once.

10. You can encourage repeat business.

As you develop partnerships, offer some or all of these objectives at different cost ranges instead of the classic but weary bronze, silver gold opportunities. Help your partner to choose their objective. Then decide what you will do jointly to help them meet the objective and the efforts total cost.

Which objectives have you help your business partners achieve?

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