August 5, 2021
How to Grow Your Sponsorships Dollars

“We don’t even need to discuss this sponsorship,” the  CFO said. “After all, it brings us three to four times its cost.” A CEO and[…]

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June 2, 2021
Your Donors, Sponsors, and Funders: Can You Keep Them or Get Them Back?

The most common questions my clients are asking now involve former and current donors, sponsors, and funders. They want to know: If their new donors,[…]

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May 31, 2021
Regain Your Lapsed and Waffling Sponsors

How can you get your lapsed nonprofit sponsors back? Keep your waffling ones? And, not get here again? Your sponsors are: • Not returning your[…]

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May 2, 2019
How to Succeed Getting Nonprofit Corporate Sponsors

Would you like to get more corporate sponsors? I am guessing yes. In that case, how should you think about this vital revenue opportunity? By[…]

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September 24, 2018
Using the Discovery Process for Better Sponsorships

How to shift your thinking to increase your returns. “How are you, honey?” the voice said.    Ah, I thought, a call from a loved[…]

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April 17, 2018
How Can Your Board Grow Your Corporate Sponsorships?

Board members can help nonprofits to grow corporate support in many ways. To develop and sustain corporate sponsorships, boards provide these three essential types of[…]

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August 22, 2017
The Top 3 Mistakes that Spoil Sponsorship Opportunities

In July, I led a sponsor panel for the St. Petersburg Regional Art Summit. Panelist included staff from Bank of America; the power company, Duke[…]

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April 28, 2016
How Can You Increase Your Sponsors’ ROI?

Your board chair introduces Rob, the sponsor of the day. Polite applause ushers Rob to the microphone. Rob captures the room when he shares how[…]

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February 22, 2016
How to Solve a Tricky Corporate Giving Challenge

Your assistant delivers the mail. In it, you find a substantial check from a local company. You recognize the signature. It’s a business contact you’ve[…]

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May 19, 2015
Why Businesses Sponsorships Pay: The Facts

Easter Sunday. The Sarasota Herald Tribune’s front-page wrap states: “The Coldwell Banker Difference, building stronger, more empowered communities. Through the Coldwell Banker Residential Real Estate[…]

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