“We don’t even need to discuss this sponsorship,” the  CFO said. “After all, it brings us three to four times its cost.” A CEO and[…]

How can you get your lapsed nonprofit sponsors back? Keep your waffling ones? And, not get here again? Your sponsors are: • Not returning your[…]

Would you like to get more corporate sponsors? I am guessing yes. In that case, how should you think about this vital revenue opportunity? By[…]

How to shift your thinking to increase your returns. “How are you, honey?” the voice said.    Ah, I thought, a call from a loved[…]

In July, I led a sponsor panel for the St. Petersburg Regional Art Summit. Panelist included staff from Bank of America; the power company, Duke[…]

Your board chair introduces Rob, the sponsor of the day. Polite applause ushers Rob to the microphone. Rob captures the room when he shares how[…]

Your assistant delivers the mail. In it, you find a substantial check from a local company. You recognize the signature. It’s a business contact you’ve[…]

Traditional sponsorship was ill, long before the pandemic While classic sponsorships are expected to linger, the disease is fatal. Death will result from sponsorship’s failure[…]