How Not to Be a Best-Kept Secret
If your nonprofit is a best-kept secret, here is some practical, free advice on how to change that:
Never repeat those words.
Instead, provide facts. Be confident and say, “We change lives.” Follow this with a two-line story from your work. Give your listener something interesting to share. Make them part of your re-branding team.
It’s part of your job. It’s a great way to build energy. It destroys the secret.
And besides, by acting, you make it true.
