How Not to Be a Best-Kept Secret

a woman telling another a secretIf your nonprofit is a best-kept secret, here is some practical, free advice on how to change that:

Never repeat those words. 

Instead, provide facts. Be confident and say, “We change lives.” Follow this with a two-line story from your work. Give your listener something interesting to share. Make them part of your re-branding team.

It’s part of your job. It’s a great way to build energy. It destroys the secret.

And besides, by acting, you make it true.

Karen Eber Davis

Karen Eber Davis Consulting guides executive directors and CEOs to generate the resources, boards, and support they need to make remarkable progress on their missions. As the award-winning thought-leader, advisor, and founding principal of Karen Eber Davis Consulting, Karen helps nonprofit leaders get answers, generate revenue, and grow their mission. Davis is known for her innovation and practicality based on her work with or visits to over 1,000 nonprofit organizations and her experience leading board and team events. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.