How Not to Be a Best-Kept Secret

a woman telling another a secretIf your nonprofit is a best-kept secret, here is some practical, free advice on how to change that:

Never repeat those words. 

Instead, provide facts. Be confident and say, “We change lives.” Follow this with a two-line story from your work. Give your listener something interesting to share. Make them part of your re-branding team.

It’s part of your job. It’s a great way to build energy. It destroys the secret.

And besides, by acting, you make it true.

Author
Karen Eber Davis

Before founding her firm, Karen Eber Davis developed the Sarasota County Community Development Block Grant Program. Under her leadership, this infant program received the National Association of Counties National Affordable Housing Award for the Down Payment Assistance Program. To date, the program helped over 1,800 families realize their dreams of homeownership. She also worked with the City of Ft. Lauderdale and the Florida Department of State, Division of Cultural Affairs, where she developed the division’s first audit program. In an earlier position at Good Shepherd Lutheran Church in Tampa, she organized senior, youth, and children groups plus family activities. Her youth staffing work with the Florida Synod of the Lutheran Church in America supported youth ministries in 120 congregations in Florida.