October 23, 2013

How Not to Be a Best-Kept Secret

a woman telling another a secretIf your nonprofit is a best-kept secret, here is some practical advice on how to change that starting now:

Never repeat those words. 

Instead, provide facts. Be confident and say, “We change lives.” Follow this with a two-line story from your work. Give your listener something interesting to share. Make them part of your visibility and marketing team.

It’s part of your job.

It’s a great way to build energy.

It destroys the secret.

And besides, your actions make it true.

Karen Eber Davis

Karen Eber Davis provides customized advising and coaching around nonprofit strategy and board development. People leaders hire her to bring clarity to sticky situations, break through barriers that seem insurmountable, and align people for better futures. She is the author of 7 Nonprofit Income Streams and Let's Raise Nonprofit Millions Together.


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