Creating Effective Calls to Action
At the end of almost every nonprofit communication, we appeal to our listeners and readers to take action. How can you make your calls to[…]
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Does Your Value Standout?
A Fundamental of Successful Fundraising. For two years, fulfilling my best friend’s dream, I lived aboard a 40-foot motor sailor. I was the navigator. We[…]
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October 23, 2013
How Not to Be a Best-Kept Secret
If your nonprofit is a best-kept secret, here is some practical advice on how to change that starting now: Never repeat those words. Instead, provide[…]
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Overcoming Name Confusion
When everyone knows your name and gets it wrong. Dennis Stover, Regional Vice-Chancellor of Advancement at the University of South Florida, and I were having[…]
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