October 15, 2023
A Nonrprofit Fundamental: Why You Must Offer Standout Value

For two years, I lived aboard a 40-foot motor sailor. When we were underway, I was the navigator and this meant frequent night crossings. Before[…]

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August 23, 2021
How Can Video Help Your Nonprofit? With Rachel Healy

Here are answers to your questions about nonprofit videos with Rachel Healy. Should your nonprofit invest in videos? Your marketing staff asked for it. Your[…]

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July 26, 2021
Making Great Website Upgrades with Alisa Herr

Are you planning on upgrading your website soon? Then you need practical answers to your CEO and executive questions about investing in website upgrades. These[…]

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May 10, 2018
Creating Effective Calls to Action

At the end of almost every nonprofit communication, we appeal to our listeners and readers to take action. How can you make your calls to[…]

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April 10, 2018
Don’t Serve Up Kool-aid: How to Balance Messages with Reality

Face it. As a leader of a nonprofit, you’re in the sales and marketing business. To raise funds, you regularly share how your nonprofit organization’s work[…]

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October 23, 2013
How Not to Be a Best-Kept Secret

If your nonprofit is a best-kept secret, here is some practical advice on how to change that starting now: Never repeat those words.  Instead, provide[…]

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October 21, 2013
Can an App Help You Build a Relationship?

It’s opening night. You step into the hall and onto the podium, and the audience erupts with applause.  After your third bow, their thunderous cacophony[…]

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May 6, 2013
Overcoming Name Confusion

When everyone knows your name and gets it wrong. Dennis Stover, Regional Vice-Chancellor of Advancement at the University of South Florida, and I were having[…]

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