Nonprofit Fundraising: Are you Making a Dirty Ask?
Is Your Gratitude Really a Disguised Donation Request?
Let’s face it. You need revenue. So when a donor gives you a gift, especially a large one, it’s natural to return to the same place where you received success before. A dirty ask is anytime you ask for money when your agreement or contract was for something else. What can you do instead to build a trusting relationship.